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Poached Eggs Search Engine Optimization and Marketing Services.


Top 10 (Page 1) on Google, Yahoo, Bing, Ask, etc for your targetted search terms.

Poached Eggs Search Engine Optimization & Marketing Services, offer you the chance to get
your site ranked higher on search engines and stay there. Search Engine Optimization is a
process of increasing or improving the amount and quality of visitors that your website gets,
based upon targetting keywords and phrases that people use when looking for your type of business.

There is evidence to suggest that the top 30 (3 pages) of search engines get 90% of the business, so if you can be found on the 1st page, think of the possibilities. The software that is used to perform Poached Eggs Search Engine Optimization is a tried and tested market leader.

What is Search Engine Marketing ?

Search Engine Marketing is a blend of techniques, aimed at getting your website higher on Search Engines (ideally page 1), such as Google, Yahoo, Windows Live Search and many many others besides.
Marketing strategies include Search Engine Optimization, Pay Per Click Campaigns and Paid Inclusion Programmes, among many other strategies.

What Is Search Engine Optimization ?

Search Engine Optimization is the process of increasing the volume and / or quality of traffic to a website via the improvement of search engine rankings in the organic search results. By identifying and targetting keywords and terms, using them in a search engine friendly way and avoiding black hat techniques we can ensure that your site gets found and stays that way.

Poached Eggs Search Engine Optimization Services use powerful software that perform a multitude of tests on your site (and your competitors), aimed at getting your site found for your type of business and locality, NOT your business name.....

Why Is This Important?
If you were to go onto Google and type in 'Poached Eggs Web Design Costa Blanca' then it is almost certain that we would come up NO. 1 in the organic searches (the ones not paid for to Google etc.).
However, what people in general would search for (possibly) is Web Design Costa Blanca. This is a more realistic search term, as not everyone would know about Poached Eggs Web Design Costa Blanca.

The idea behind GOOD Search Engine Optimization is to get you onto page one for the TYPE OF BUSINESS that you are in and your locality unless you are a global company, because it is misleading to get people to think that good Search Engine Optimization is about getting your business name found.

WARNING. Black Hat Techniques.

Poached Eggs do not employ any 'black hat' techniques as they should be avoided at all costs. Whilst they can be effective in the short term at raising the web presence of a site, the ulitmate price will be the exclusion from a search engine as they are always on the lookout for sites employing black hat techniques. Famous examples of sites being barred from Search Engines include IBM, BMW and Ricoh.

Link Farms

Some Web Design companies and Search Engine Optimization organisations promise you 'lots of links to your site'...It is more than likely that they either use or create 'Link Farms'. These are websites with hundreds of links to other sites and nothing else. They are highly frowned upon by Search Engines and can result in you being penalised (either dropped down in rankings or barred from the search engine altogether). The choice is obviously yours at the end of the day, but Poached Eggs Web Design Costa Blanca will never use these 'quick fix' and unethical black-hat methods to get anyone better rankings. Poached Eggs (and the majority of Search Engine Optimizers) believe that an honest approach will always get longer lasting results.

Hidden Content

We will not hide content so that a search engine crawler will see extra content to a human. Search Engines are very sophisticated programs and they can distinguish between similar text and background colours, they can see hidden sections that have been hidden from a human, or even worse, they are served a different page to a human visitor (this is termed as cloaking). All these things can damage your search engine rankings.

Spamdexing

Keyword stuffing, META keyword stuffing, repeated use of unrelated terms, article scraping and spinning (using aggregated or re-written content) are all spamdexing methods, and we just don't employ them. They are bad for your search engine results and the search engines know if they are being used.